Professional Financial Advice

Here at William Dixon & Associates Ltd, we have been providing high quality financial advice to our clients in Bath, Wiltshire and the South West for over 30 years and have been entrusted with approximately £200m of their money.
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What to expect from us

Our clients can expect a detailed and committed service from us. We take our duty of care very seriously and have a ‘quality over quantity’ mantra. Before taking on any client, we have a first meeting with no obligation, to see if we’re a good fit. Confidentiality is respected and honoured at all times.

No obligation first meeting.

Open, collaborative discussions and detailed fact-find.

Advice and implementation of plan.

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Ray Stoneman
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Cole Gunning Financial Advisor Extraordinaire We came across Cole Gunning essentially by accident, through a marketing ad. We were feeling like we had lost our sense of direction with our finances and needed an independent mind to make some suggestions on how best to bring our various investments and assets to best use. It was clear from the first meeting Cole’s calm, confident, professional and knowledgeable approach was precisely what we needed in a financial advisor. In short order, he returned with a comprehensive, logical and understandable strategy to move forward. He enabled us to maximise our returns on our investments and was able to help us with a creative financing project, where others had failed. He is without doubt a giant among financial advisors, and we are lucky to have him on our team ! We would thoroughly recommend using his services and expertise. Ray & Gill
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Evie rose cameron
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Would highly recommend! We knew Josh through family who kindly put us in contact with Helen Foster to be our financial advisor when buying our first home. Helen was incredibly kind and personable. Even though buying our first home was extremely stressful, Helen made sure that we felt in control and understood every step. We are extremely thankful for all her time and hard work in our case and will be in touch if we need to use her services again. Thank you Helen! - Evie and Will
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David Burton
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We've benefitted from Caths' services for many years. Cath provides a personal, friendly service and explains investment options very clearly. I would have no hesitation in recommending Caths' services
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David Crofts
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WD&A have advised us for many years. Sound advice, meticulous attention to detail and swift response to e-mails and phone calls. Highly recommended.
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Steve Tarr profile picture
Steve Tarr
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We have been with William Dixon & Associates Ltd for many many years, I think when we first joined it was Save and Prosper and then there was one other name change but currently WDA Ltd and in all those years and that’s 40+ we have had different advisors sadly some who have now departed us 🥲 but as a young family back then growing up and starting our own family all these advisors all very professional in what they did never pushed us into anything and understood our needs and more importantly our financial limitations and advised accordingly and then not only became advisors but our friends to, I sadly attended dear David’s funeral as he was like a family member to us and he is sorely missed by us both and my now grown up children who also use the services of WDA. Our current advisor Rob continues to give us the respect and support that we have become accustomed to also a big shout to the background personnel ie secretaries etc for their great customer service support all in all a great company to deal with and as the Strictly Judges would say 10 10 10 10.
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Hannah Jenkins profile picture
Hannah Jenkins
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I have been planning my finances and retirement with Adam at WD &A for a couple of years now and he has been brilliant. I feel as though all of my finances are in order for once!
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Chris James profile picture
Chris James
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Excellent, we love visiting WDandA at their new premises. Our conversations with Rob Edney are always so good - he's caring, expert and thoughtful - and very good humoured! Very best, Chris
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Julia Iles
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Great team of people to work with. Over the years we've been using the services of WD&A they've really looked after us. I highly recommend them.
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Corraine COLLINS Dance Studios
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A very long and happy association with this excellent, professional company. We feel ‘safe in their expert financial hands!’
The value of your investments and any income from them can fall as well as rise. You may not get back what you invested.
We're your financial partner

We provide friendly and collaborative financial advice for individuals, families and businesses.

Retirement & Pension
Planning

Planning and managing retirement income can be complex.

We help our clients structure their provisions, invest wisely, and draw income sustainably.

Our detailed appraisals simplify existing schemes and ensure a smooth, stress-free retirement. We act as your accountability partner and take your financial security seriously.

Tax-Efficient Investments & Inheritance Tax Planning

Investment planning is much more than picking portfolios or the flavour of the month.

We help clients choose suitable, diversified investments, tailored to their goals, circumstances, and tax position. The journey always has the destination in mind.

Our long-term approach builds clear, sustainable strategies designed to achieve lasting financial success.

Mortgage & Protection
Advice

Sorting your mortgage or family protection can feel overwhelming, but it doesn’t have to be.

We help clients secure the right mortgage, income protection, and life insurance from a broad range of different providers and lenders.

Our experienced advisers ensure everything is arranged safely, providing clarity and confidence for the future.

The value of your investments and any income from them can fall as well as rise. You may not get back what you invested.

HM Revenue and Customs practise the law relating to taxation are complex and subject to individual circumstances and changes which cannot be foreseen.

YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP WITH REPAYMENTS ON YOUR MORTGAGE
HOW WE CAN HELP

Want to talk more about your own plans?

The first meeting with us is at our own expense and comes with no obligation whatsoever. You will have the opportunity to decide if we’re the right fit for you.

Retirement Planning

How are my pensions performing? How can I access my money? Do I have enough to live on in retirement? What options do I have?

Investment Planning

What should I do with my savings? What are the risks? How do I maximise my tax position?

Inheritance Tax Planning

What allowances does my estate have? How do I reduce my inheritance tax liability? Can I still access it?

Mortgages & Remortgages

What rates are available currently? What can I afford? Which lenders will consider my application?

Financial Protection

How do we protect our loved ones if we die or become sick? How do we ensure we stay in our home? How do we protect our financial security?

Cashflow Forecasting & Coaching

Will I run out of money? How realistic are my goals? How much do I need to save? How do market movements impact this? What if something unexpected happens?

Why WD&A?

William Dixon & Associates Ltd

We’re a friendly bunch of highly-qualified and experienced people, who love to help our clients navigate the ever-evolving world of money. 

With guidance, support and advice, we can ensure the people we work with stay on track over the long term. We are also not afraid to challenge if we feel it is in our client’s best interest.

The strong and close relationships we have with our clients is why most of our work comes from referrals from existing clients and professional connections that we have worked with for many years. We are proud to be a trusted partner in the local community and have been for many years.

Dedicated Adviser

You’ll receive consistent, one-to-one guidance tailored to you from an expert, FCA-regulated adviser.

Transparent Fees

Our fee structure is simple, transparent, and easy to understand. Once we understand your position, we will tell you what the costs will be, before you commit.

Holistic Advice

Comprehensive financial planning across pensions, estate planning, investments, protection, mortgages and financial coaching.

Long‑Term Partnership

We build lasting relationships, offering ongoing support throughout changing circumstances.

time to get your affairs in order?

Take Control of Your Future

Gain clarity and confidence with your future plans and access expert advice that is aligned with your values.

FAQs

Most Commonly Asked Questions

We offer a variety of fee options of which you choose your preferred option. This includes an hourly rate, a tiered percentage of assets that is dependant on value and also options for ongoing advice and management. Once we know your circumstances, we will be able to provide a detailed assessment of fees and you can choose how and if you'd like to proceed.

No. We work from a recommended fund list of the world's top investment managers and providers. Wherever we advise your money goes, has gone through a strict vetting process.

We very rarely have clients leave us but we appreciate things can change. We will proactively help, without friction, you move onto pastures new if you decide to. We will not charge you any additional fees.

We have a large team of expert advisers and we can discuss with you your preferred new point of contact. With that said, we pride ourselves in our team staying with us on a long term basis due to our friendly and professional culture.

Our head office is in Corsham, Wiltshire, but we have advisers based all over the country.

No. We have a broad and growing advisory team and will no doubt be able to help, or at least guide you int he right direction. Financial planning is important for everybody, not just the wealthy.

We offer both options depending on your preference and locality. Our clients get to decide how they work with us.

We tailor our approach depending on the circumstances. This can involve inviting additional people to our meetings, operating under power of attorney or holding more frequent meetings. Full details are in our vulnerable client brochure that we are more than happy to provide. We also have a duty of care to identify vulnerabilities ourselves and will discuss this openly with you and your family.

We pride ourselves on our culture

It’s an easy thing to say, but for us it’s also easy to prove. We’d love the opportunity to showcase our approachable yet professional culture to you.

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